Category Archives: Uncategorized

Surviving the Threat – How TV Learned to Love the Internet

[ad_1]

When it comes to “old”   media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. The internet is still a content threat, but the TV world, unlike the worlds of music, film and publishing seems to have more quickly understood the pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in and utilized the internet.

Companies that make their living selling content are reeling. Newspapers have been closing at a record rate. The music business is reeling like never before. ITunes has helped reset the playing field, but it’s nothing like it was before. Book publishing has been hit, particularly the brick and mortar bookstores and for the film industry it could just be a matter of time, before the ability to download free content (legal or otherwise) will make a true dent in their profits.

When it comes to “old”  media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. Advertising took a huge hit last year, but the economy was also in the throws of the worst recession since the (strangely named) Great Depression. Just about everyone took a huge hit last year, not just TV ad revenues. But apart from basic economic ebbs and flows, TV seems to be the one form of media that has not only been able to weather the internet threat, but to utilize it.

To quote a recent article in The Economist: “In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116 million of them saw the Super Bowl-a record for a single program. Far from being cowed by the new  media ,  TV  is colonizing it.” The article goes on to explain how shows like “American Idol” and “Britain’s Got Talent” utilize the net to their advantage. Watchers are constantly messaging one another about such shows on email IM, Facebook or Twitter.

Plus, TV is a reactive media. It doesn’t require much from the viewer. You turn it on, put on the channel you want and there you are. Although many programs are available online, most viewers are not going to do the work it takes to find their programs through nontraditional outlets. The internet is still a content threat, but the TV world, unlike the worlds of music and publishing seems to have more quickly understood the possible pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in creating sites such as Hulu a joint venture of ABC, Fox and NBC; an unlikely partnership, but a smart one.

Other content providers are beginning to understand that the way to fight the internet is not to fight it at all, but to blend with it and make it an extension of their brand and their information outlets, but the TV world is way ahead of the game

Copyright © Anthony Mora 2010

[ad_2]

Verizon FiOS TV Rocks the House

[ad_1]

Verizon FiOS TV (fiber-optic television) is the fastest and largest growing network in the United States! And it keeps spreading becoming even more popular as people stand in the showrooms to find out just how well FiOS stands up against regular television.

People are discovering how clear and close to life Verizon FiOS TV really is. Once you see it for yourself, you will never want to go back to your old TV service providers. The perfectly clear picture is not the only great thing about Verizon FiOS; you get over 200 all digital channels and a very unique home media DVR that offers multi room functions.

The one DVR can record a movie while the family watches TV, then you can set it up at a later date to play the movie in any room in the house. This will save you a lot of money because you only have to have one DVR. You will be able to watch 3 different recorded shows on three different TV sets at once. The plus to having the DVR is that you can record 80 hours of SD programming and 20 hours of High Definition programming. You can also choose the HD Receiver, which allows you to access Verizon FiOS TV’s HD programming. Or you could choose the SD Receiver as an option as well.

You can also view over 14,000 movies every month with the On Demand Options. If you are tired of watching the same old boring TV stations that you see over and over, the On Demand will allow you to watch movies 24/7 if you choose to.

When it comes to the installation, you are treated with the utmost respect and the skilled technicians will be more than happy to set up your entire home and they will not leave until you are completely satisfied. They will explain the process of the installations and everything that you get with it, all for no extra charge.

Verizon FiOS TV gives you several convenient plans, plus you can customize a package to meet your desire. If you prefer, or are unsure what sort of programming you want, you can start with the basic package and customize it at any time in the future. The bundled package include the Verizon FiOS Triple Play and Double Play where you package more than 1 service up to get a better discount. These FiOS packages are most popular because of the maximum savings you will achieve!

Why wait to have the greatest TV set in town, join the rest of the Verizon FiOS community. You can be the talk of your town with your big screen TV and FiOS – which make a great combo. Get the thrill of your life. You will be glad you did. Check to see if you can get Verizon FiOS in your area right now.

[ad_2]

Dishing Out Television!

[ad_1]

It’s almost the beginning of July 2006. The Direct to Home (DTH) scene in India is getting ready for the mother-of-all battles. The Subhash Chandra owned Dish TV is going to have a competitor in the Rupert Murdoch backed TATASKY DTH platform soon. Though TATA owns seventy odd percent in the venture we all know where the technical expertise is going to come from.

Newscorp via STAR TV will no doubt be building a strong product for Indian households. Let us not forget that they own and operate BSKYB in the United Kingdom where they are almost considered untouchable in both quality of service and reach. DISH TV too is not sitting still. Only a few months from their launch, they started offering services like Movie On Demand and of course the more recent announcement of the inclusion of extra channels including SONY on their DTH platform.

STAR having stayed off the DISH TV platform with only STAR UTSAV making a token appearance, have made their intentions clear. This year promises to be an all out exciting one for television viewers in the country. Both the players are known to be aggressive. They are not going to pull any punches and surely aren’t taking any prisoners. When BSKYB launched to a lukewarm reception in the UK, SKY started giving the set top boxes free, they also bought all the exclusive football rights for an astronomical amount to bring in the viewers. Free set top boxes plus the only place to watch their football the Brits bought into BSKYB big time making it a thundering success. ZEE on the other hand back home is constantly updating their services portfolio. The latest addition to their list is Mobile DISH TV. Yes, that’s right you will be able to watch all their channels on the move in a car or a bus. They have a year’s head start over TATASKY and are looking to consolidate their lead.

TATASKY on the other hand has deep pockets and a vast library of content to dish out on their platform. It’s too early to tell who will win this fight but signals are out there that the fight will be long and fought hard. Especially now since SONY has joined DISH TV the lines are drawn. Like I mentioned some time back, people do want all the goodies that a DTH service brings but how many will want two different boxes at home is the question? Maybe it will lead to the mother-of-all mergers…the TATASKYDISH TV Network!

[ad_2]

Characteristics of Modern Media Technology

[ad_1]

Media has evolved a lot. Modern media depends on Technology to send information or gather them at a faster speed. The following are the characteristics:  

Speed: The information reaches at a faster speed.     

Reach: The information must have mass reach.  

Preventing Calamities: Modern media broadcasts 24 hours. So high technology is used to beat natural calamities.     

Constant Transmission: Technology is used for constant transmission.  

The following tools of technology is used to achieve the aforesaid targets:  

 

Use of Satellites: Satellite Technology is used to ensure constant transmission. A satellite hardly  gets affected by climatic conditions.     

Use of Video Conferencing: It is used to get live and personalized feedback without physical presence.  

Use of Television Conferencing: It is used to get audio inputs from far off places.  

Use of Internet: Internet is being relied upon for information.  

Use of high end Computer Technology: Computing and high speed processors are used for fast and able data processing.  

Use of Mobile Satellite Vans for News Coverage: Satellite vans are used for high mobility and anytime coverage.    

Use of high end Audio visual equipments: Use of high end audio visual equipments have emerged that leads to clear sound and picture. Tape recorders and high end video cameras are used by media persons to take interviews fast and transmit news ina proper and efficient manner.    

Thus these are the characteristics of Modern Media Technology that has made media more fast, accurate and improved and has made it an indispensable tool for protecting the  largest democracy of the world named India by making it more transparent and accountable to people. Hence these are the characteristics of modern media technology.  

[ad_2]

What Satellite TV Programming Do I Need?

[ad_1]

Because there are typically a number of package choices it may be a good idea to have a good guesstimate of what a person is looking for before making the decision. There are so many combinations that customers can purchase and even add on additional channels to their likening. Programming generally depends on the amount of monthly costs that a subscriber is willing to pay. The more the package the larger number of channels, even additional movie, adult and sports channels. These may include premium packages that are not a part of the regular or lower package deals provided by the satellite company.

The type of programming that is needed is solely dependent on a couple of factors. First, the types of shows, movies and events that are desired will help the consumer make the determination of which to pick from. There are the most basic packages that simply give subscribers channels such as local, regular programming and the bare necessities. Then there are those that have premium channels and allow the ordering of movie events, NFL Sunday tickets and much more. The nice thing about the choices is the fact that there are so many different needs and desires when it comes to television programming. These vast packages allow everyone from single individuals to families with children to decide the type of package that they will have.

Members can also choose between the different pay-per-view and subscription features that are offered by most satellite providers. The pay-per-view is generally those that are ordered on a one time basis. It may be a particular movie or sporting event that the viewer wishes to see, but there is just the onetime fee, not an ongoing one. This pay as you go is very popular because it doesn’t lock the viewer into any recurring monthly charges and gives them the freedom to choose which programs that they want to see for additional costs. If there is a particular channel or programming that the subscriber watches often, then they may consider a monthly subscription. This allows them to watch that channel on an ongoing basis without incurring any additional costs. Sports channels, adult channels and movie channels are all examples of this type of subscription services.

For most satellite providers there is some necessary equipment that allows their customers to choose the type of programming that they receive. Just like the ordering of movies or other paid events must have a box or other equipment to send the signal and purchase the event. It is important for the member to ensure that they have a package that allows for the viewing or paid services so that they can order when they wish. Nothing is more aggravating than preparing to watch an event or movie and find out that it is not allowed because the appropriate programming or equipment doesn’t exist. Prepare early to ensure that the best programming and services are available before being disappointed. There are many programming choices to view and sign up for, the best way to determine the best for you is to review the choices and find the best fit!

[ad_2]

Increase Online Video Marketing Reach Through Social Media

[ad_1]

Online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics.

Another important thing to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to Share

If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.

Even news videos now have links to share with various social media platforms. Viewers usually want to share videos with controversial topics. Eventually, if more sharing recipients like the video, it will go viral. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.

2. Billions of Potential Video Viewers

You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.

Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.

3. Extended Accessibility

TV commercials are played only based on how much air time you bought. It’s not something that’s available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are continuously available unless you delete them.

For instance, Justin Bieber’s music video “Baby” with over 756.4 million views has been continuously available at YouTube since April 25 2010. Until now there are still viewers without the need to buy more air time. It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases. It couldn’t have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts.

[ad_2]

7 Questions To Ask Yourself Before Starting A Social Media Campaign

[ad_1]

Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.

Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.

The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.

These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.

So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.

Why do I want to participate in social media?

With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.

Do I have the time and resources?

Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.

Can I continuously come up with great content?

Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.

What are my goals?

Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you

What are my alternatives?

Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.

Do people really care?

The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.

How do I measure success?

While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.

Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.

[ad_2]

Athens – What To See And How To See It

[ad_1]

There are so many aspects of current civilization that were birthed in ancient Athens. Among these are theatre, philosophy, democracy, classical art and even the Olympic games. Athens is located on the southern coast of Greece and has existed for over 7,000 years providing a rich culture expressed in a diverse setting. The term diverse fits as you will find ancient relics and sites in some of the same areas where there are trendy boutiques and sidewalk cafes all mixed in together. This mixture of the very old and the new create a very unique experience provided nowhere in the world like it is provided in the ancient city of Athens. You will need to be sure your passport is up to day so if you need to add passport pages, be sure to go online and access a passport site to help you with this so you can be on you way.

World travel requires a passport but computers have simplified all passport needs. Even if you have to get an emergency passport, an online passport is available to help you. No one plans to have their travel documents lost or stolen but if this happens, help is as close as the nearest computer.

Athens is a city that contains many sites that make history come alive so this is certainly the ideal place for lovers of history to visit. High on top of the Acropolis you will find the Parthenon. This famous sight has earned the honor of being named as a World Heritage Site by UNESCO. Investigating these ruins takes you back to sights names in Greek Mythology related to gods and goddesses, the titans and many other mythological characters. Admission to this site also opens the Theatre of Dionysus, the Roman Agora and the Temple of Olympian Zeus to the traveler.

Being the birthplace of the performing arts, it is no wonder that the arts and culture are very important to the Athenians. While the National Gallery is certainly large and well known, many smaller art galleries populate the city. Athens is also host to approximately 148 theatres so if you are in the mood for a show, the difficult part will be which performance to see. Among the theatres is the famous Herodes Atticus Theatre.

Using a bike or even walking around this city is a wonderful way to see the sights. Green space is always welcome when you travel to big cities and the National Garden of Athens provides an exceptional treat. Within it can be found a small zoo, ponds with ducks, colorful flowers and beautiful landscape with no shortage of a shady tree to relax under and consider the sights of the day.

For those who would like to shop till your drop, your experience will be a little different in Athens. Rather than large malls and strip centers, you will find street vendors selling custom crafts rather than name brand items. Some of the most visited markets are found on Plaka, Kolonaki and Ermou Street. You will find endless selections of shoes, purses and jewelry if you visit here and the quality will certainly not disappoint you.

Authentic cuisine is always interesting in a foreign city and Athens is no exception to this rule. Known for their souvlaki, which is comprised of grilled meat, veggies and a special yogurt sauce, this Athenian staple is considered a treat by all who try it.

[ad_2]

Web 2.0 And Demolition of Print Media

[ad_1]

Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”

In plain, web 2.0 is a netizens/Internet users driven world. It has following features:

Network as platform

User driven/controlled contents

A rich, interactive, user-friendly interface based on AJAX technology

Social networking Aspects

1:1 Connection Between Mobile and Website

Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.

Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down

Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?

  • Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
  • Internet offers a place for 1:1 interactions
  • Internet Today offers lots of spaces for users’ to participate (web 2.0)

In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual media (TVs). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.

I cannot predict how long newspapers will remain. But I do feel confident in predicting that the Internet will continue to demolish the printed world. And with the advent of new technologies (WEB 2.0 AJAX), creating multimedia advertisements inside web pages will make online marketing closer to the highly effective television and radio market strategy. Flash and JavaScript have added visual interactivity–and scripted database functions fill the web with more possibilities than even TV and radio.

[ad_2]

Athens – Church of Agioi Theodoroi

[ad_1]

Crossing Odos Dragatsaniou, in the end stands the attractive medieval church of Agioi Theodoroi (St. Theodore), built on the site of a church founded in the ninth century, but in its present form dating from between 1050 and 1075. This small cruciform church with its high narrow dome, multiple roofs that lend it an air of rhythmic grace, narrow mullioned windows and decorated central door surmounted by arches, is a precious gem of eleventh century Byzantine architecture.

The earliest form of Byzantine churches was that of the basilica, a long rectangle divided by two or four ranges of columns into three or five naves. Later, during the 11th and 12th centuries, the plan changed to that of a Greek cross within a square, dominated by a dome constructed in brick and often combined with one or more subsidiary domes. The exterior walls consist of square-cut stone with thin brick surrounds and are enriched by bands of decoration, carving and the use of color. Few of these churches were large. Apart from St. Theodore, typical examples are the churches of Kapnikarea and St. Eleutherios.

The glory of the Byzantine church lies not so much in the architecture as to the ethereal beauty of its mosaics or frescoes. From the center of the principal dome Christ looks down upon the faithful and below Him are the Apostles. The Virgin appears in the half dome, while around the sanctuary are symbolic figures and emblems connected with the Eucharist. On the West wall opposite the chancel is the Last Judgement. Colored marble and similar material in the lower walls add to the resplendent beauty of the interior.

The liturgy of the Greek Orthodox Church requires separation of the altar from the laity. The altar is placed in a chancel screened from the congregation by the iconostasis, i.e. the screen dividing the sanctuary from the church proper. This is adorned with pictures of Christ, the Virgin, and Saints, and generally has three doors, the curtains of which are lowered while Mass is being celebrated. The chancel is flanked by the Prothesis, where the bread and wine for the Eucharist are prepared, and by the Diakonikon, or vestry.

In St. Theodore one can also notice the influence of the East on Byzantine art, which was prominent in the period from the mid-9th to mid-11th centuries, when Byzantine artists used a variety of Oriental motifs in their designs. It is probable that the design of pseudo-kufic characters (the script perfected during the 7th century by calligraphers in the city of Kafa, in present-day Iraq) that decorate the terracotta panel below the windows of the facade was inspired by the work of Arab craftsmen.

[ad_2]