Category Archives: Uncategorized

7 Questions To Ask Yourself Before Starting A Social Media Campaign

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Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.

Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.

The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.

These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.

So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.

Why do I want to participate in social media?

With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.

Do I have the time and resources?

Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.

Can I continuously come up with great content?

Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.

What are my goals?

Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you

What are my alternatives?

Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.

Do people really care?

The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.

How do I measure success?

While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.

Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.

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Athens – What To See And How To See It

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There are so many aspects of current civilization that were birthed in ancient Athens. Among these are theatre, philosophy, democracy, classical art and even the Olympic games. Athens is located on the southern coast of Greece and has existed for over 7,000 years providing a rich culture expressed in a diverse setting. The term diverse fits as you will find ancient relics and sites in some of the same areas where there are trendy boutiques and sidewalk cafes all mixed in together. This mixture of the very old and the new create a very unique experience provided nowhere in the world like it is provided in the ancient city of Athens. You will need to be sure your passport is up to day so if you need to add passport pages, be sure to go online and access a passport site to help you with this so you can be on you way.

World travel requires a passport but computers have simplified all passport needs. Even if you have to get an emergency passport, an online passport is available to help you. No one plans to have their travel documents lost or stolen but if this happens, help is as close as the nearest computer.

Athens is a city that contains many sites that make history come alive so this is certainly the ideal place for lovers of history to visit. High on top of the Acropolis you will find the Parthenon. This famous sight has earned the honor of being named as a World Heritage Site by UNESCO. Investigating these ruins takes you back to sights names in Greek Mythology related to gods and goddesses, the titans and many other mythological characters. Admission to this site also opens the Theatre of Dionysus, the Roman Agora and the Temple of Olympian Zeus to the traveler.

Being the birthplace of the performing arts, it is no wonder that the arts and culture are very important to the Athenians. While the National Gallery is certainly large and well known, many smaller art galleries populate the city. Athens is also host to approximately 148 theatres so if you are in the mood for a show, the difficult part will be which performance to see. Among the theatres is the famous Herodes Atticus Theatre.

Using a bike or even walking around this city is a wonderful way to see the sights. Green space is always welcome when you travel to big cities and the National Garden of Athens provides an exceptional treat. Within it can be found a small zoo, ponds with ducks, colorful flowers and beautiful landscape with no shortage of a shady tree to relax under and consider the sights of the day.

For those who would like to shop till your drop, your experience will be a little different in Athens. Rather than large malls and strip centers, you will find street vendors selling custom crafts rather than name brand items. Some of the most visited markets are found on Plaka, Kolonaki and Ermou Street. You will find endless selections of shoes, purses and jewelry if you visit here and the quality will certainly not disappoint you.

Authentic cuisine is always interesting in a foreign city and Athens is no exception to this rule. Known for their souvlaki, which is comprised of grilled meat, veggies and a special yogurt sauce, this Athenian staple is considered a treat by all who try it.

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Web 2.0 And Demolition of Print Media

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Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”

In plain, web 2.0 is a netizens/Internet users driven world. It has following features:

Network as platform

User driven/controlled contents

A rich, interactive, user-friendly interface based on AJAX technology

Social networking Aspects

1:1 Connection Between Mobile and Website

Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.

Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down

Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?

  • Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
  • Internet offers a place for 1:1 interactions
  • Internet Today offers lots of spaces for users’ to participate (web 2.0)

In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual media (TVs). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.

I cannot predict how long newspapers will remain. But I do feel confident in predicting that the Internet will continue to demolish the printed world. And with the advent of new technologies (WEB 2.0 AJAX), creating multimedia advertisements inside web pages will make online marketing closer to the highly effective television and radio market strategy. Flash and JavaScript have added visual interactivity–and scripted database functions fill the web with more possibilities than even TV and radio.

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Athens – Church of Agioi Theodoroi

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Crossing Odos Dragatsaniou, in the end stands the attractive medieval church of Agioi Theodoroi (St. Theodore), built on the site of a church founded in the ninth century, but in its present form dating from between 1050 and 1075. This small cruciform church with its high narrow dome, multiple roofs that lend it an air of rhythmic grace, narrow mullioned windows and decorated central door surmounted by arches, is a precious gem of eleventh century Byzantine architecture.

The earliest form of Byzantine churches was that of the basilica, a long rectangle divided by two or four ranges of columns into three or five naves. Later, during the 11th and 12th centuries, the plan changed to that of a Greek cross within a square, dominated by a dome constructed in brick and often combined with one or more subsidiary domes. The exterior walls consist of square-cut stone with thin brick surrounds and are enriched by bands of decoration, carving and the use of color. Few of these churches were large. Apart from St. Theodore, typical examples are the churches of Kapnikarea and St. Eleutherios.

The glory of the Byzantine church lies not so much in the architecture as to the ethereal beauty of its mosaics or frescoes. From the center of the principal dome Christ looks down upon the faithful and below Him are the Apostles. The Virgin appears in the half dome, while around the sanctuary are symbolic figures and emblems connected with the Eucharist. On the West wall opposite the chancel is the Last Judgement. Colored marble and similar material in the lower walls add to the resplendent beauty of the interior.

The liturgy of the Greek Orthodox Church requires separation of the altar from the laity. The altar is placed in a chancel screened from the congregation by the iconostasis, i.e. the screen dividing the sanctuary from the church proper. This is adorned with pictures of Christ, the Virgin, and Saints, and generally has three doors, the curtains of which are lowered while Mass is being celebrated. The chancel is flanked by the Prothesis, where the bread and wine for the Eucharist are prepared, and by the Diakonikon, or vestry.

In St. Theodore one can also notice the influence of the East on Byzantine art, which was prominent in the period from the mid-9th to mid-11th centuries, when Byzantine artists used a variety of Oriental motifs in their designs. It is probable that the design of pseudo-kufic characters (the script perfected during the 7th century by calligraphers in the city of Kafa, in present-day Iraq) that decorate the terracotta panel below the windows of the facade was inspired by the work of Arab craftsmen.

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Satellite TV Comparison Shopping Made Easy!

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DirecTV vs. Dish Network and Satellite TV vs. Cable TV

With so many satellite TV providers competing for your business, how do you know who to choose from? Let’s take a look at two of the more popular satellite TV service providers, DirecTV and Dish Network for an apple to apples comparison.

Dish Network

Dish Network Satellite is the nation’s second largest provider of satellite TV. Does that mean that Dish Network offers better service? Not necessarily.

Dish Network does provide most of the satellite TV resources other providers do, including a satellite TV guide, free satellite TV dishes, free dish network deals and more. Dish Network also offers customers the option of purchasing HDTV equipment and service packages, giving viewers access to 8 high definition channels, a bonus for consumers with high definition TV sets.

In addition Dish Network does have a slightly larger channel selection that DirecTV which is a benefit to some customers.

Here is a summary of the major services offered by Dish Network:

  • More than 180 channels
  • HDTV for up to 8 channels
  • More than 30 sports dedicated networks including subscription options to NBA League Pass, and NHL Center Ice
  • Foreign Language Programming in many languages
  • More than 103 local channels available
  • Monthly cost generally less than $100
  • Available in all 50 states

DirecTV

DirecTV is the nation’s largest provider. Like Dish Network, DirecTV is available in all 50 states. DirecTV’s claim to fame is that they offer more channels dollar for dollar than other satellite TV providers.

So how do you know whether DirecTV or Dish Network is right for you? Let’s look at some of the specifics of DirecTV. DirecTV does offer fewer overall channels than Dish Network satellite (but not much fewer) but it does feature exclusive sports packages including NFL Sunday Ticket, which are a bonus for avid sports fans.

DirecTV also offers a high definition package including four feature high definition channels. DirecTV also offers many of the same freebies Dish Network does, including free Direct TV receivers, free satellite TV dishes and satellite TV resources.

A summary of the benefits of DirecTV is as follows:

  • More than 150 channels
  • More than 30 sports networks including special and exclusive sports package deals
  • Foreign language programming in Spanish and Chinese
  • Up to 8 HDVT channels
  • Approximately 126 local channels
  • Monthly costs less than $100
  • Available in all 50 states

DirecTV or Dish Network Satellite

So, with an apple to apples comparison, you can see that you get most of the same benefits regardless of which provider you choose. There are some subtle differences between the two, Dish Network offers slightly more overall channels and a larger foreign language programming selection. DirecTV offers some exclusive sports networks and greater access to local channels. DirecTV Tivo is an added benefit for DirecTV consumers, which providers channel recording capability to consumers.

Which provider you select may depend on your location. Some may offer better deals or service in some areas than others.

Satellite TV vs. Cable TV

The question of satellite TV vs. Cable TV is an age old one. How do you know which to choose?

Thus the two also deserve a comparison.

Cable TV

  • Equipment – Requires a TV set top box in order to access digital services
    Transmission – Usually Analog but consumers have the option of upgrading to digital for a higher premium. Analog channels don’t convert to digital in this situation.
  • Programming – Supports more than 260 channels and offers options such as pay per view, where viewers can buy movies for a small fee. Usually cable TV offers more local channel options than satellite. Offers fewer HDTV services
  • Pricing – Cable is usually more expensive, in part due to additional costs added onto monthly premium, which may include fees, taxes, pay per view and equipment

Satellite TV

  • Equipment – Requires use of satellite dish and receivers. Many providers offer free satellite TV systems, free satellite TV dishes to entice customers.
  • Transmission – Satellite TV services are all digital, which consumers usually translate to mean better quality reception. TV reception can be subject to interference during inclement weather, but this happens with cable service too.
  • Programming – Usually offers 200 or more channels, including more international and sports channels than cable. High definition channels are more easily accessed through satellite
  • Pricing – Satellite TV can be less expensive than cable particularly if equipment is thrown in for free. Local channel packages are usually extra with satellite, but over time the expense is less.
    So which do you choose?

For many it’s a matter of price, and satellite TV seems to be at an advantage here. Both cable and satellite offer similar channel line ups, though if you plan on watching a lot of foreign or international films you might opt for a satellite provider such as Dish Network or DirecTV.

That said most consumers just end up getting whichever is convenient at the time they are setting up home. No matter your choice, you’ll end up with decent service and a wide channel range which is all most consumers are looking for in the end. Buyer beware, you should know that cable TV fans are very strictly cable, and satellite TV fans very strictly satellite.

You could literally cause an argument between two otherwise friendly neighbors simply by asking them to rate satellite TV vs. cable. That said, you’ll probably find that once you make your selection, you too begin an avid supporter of one vs. the other.

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The Acropolis – Athens, Goddess Athena

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Archaeologists tell us that the original city of Athens was situated on the Acropolis. Even in classical times, the Athenians still referred to this area as “the City.” The city of Athens and its patron goddess emerge into the light of history as inseparably coupled. In Mycenaean times each city was built around a central palace, and each palace was under the protection of its patron goddess. Athena was the goddess of the palace on the Acropolis. The names of the city and its goddess are essentially the same: Athena was Athens, and Athens was Athena. She was “The Athenian.” The ancient Athenians seem to have exhibited, during much of their history, precisely those virtues which they traditionally attributed to her. This may be because, when the Athenians imagined their goddess, they did so in their own image.

According to the myth, Zeus fell in love with a beautiful titaness, Metis (“Cunning Intelligence”). Although she repeatedly changed her shape to avoid his unwelcome attentions, as was his way, he persisted. In the end he caught up with her and raped her.

An oracle then announced that Metis would bear Zeus two children: first a daughter then, a son, and the son would be mightier than his father. Just as Zeus had once overthrown and dispossessed his own father, Chronos, so he was destined in his turn, to be overthrown by his own son. In a desperate attempt to avoid sharing his father’s fate, Zeus gave Metis a potion of drugged ambrosia, and then swallowed her whole.

Some time afterwards a terrible headache came upon him. In great pain, he sought the advice of Hermes, whose only suggestion was that Hephaestos, the smith of the gods, should open his head in order to allow the cause of his pain to escape. Zeus was so desperate that even this drastic remedy was preferable to doing nothing, and Hephaestos was duly summoned to cleave open Zeus’ head with his mighty axe. When he did so, to the astonishment of all the immortals, Athena sprang out with a great war-cry, fully-formed, wearing armour and bearing arms.

Zeus’ daughter not only became the patron of many arts at that time normally considered masculine preserves, such as ceramics, she was also credited with a distinctly unfeminine warlike nature. When the Olympian gods were faced with a titanic struggle against the giants, Athena played a major role in the war, defeating the giant Enkelados in single combat. She came to be depicted not merely as a virgin goddess, but, as an ancient Roman writer put it, as a virago: as a female capable of playing a leading role in a world dominated by men.

It came to be said that the reason for the birth of this goddess lay in a wager between Zeus and his consort, Hera, as to which of them could generate the better progeny entirely alone and unaided. By herself, Hera managed to produce only the crippled god, Hephaestos and a monster; while Zeus was able to bring forth, in Athena, one of the greatest of the Immortals.

This seems to have been a picturesque reference to a widespread belief, which was to appear later in the works of the philosopher Aristotle: that the father alone is responsible for generating his children, and for providing them with their inherited characteristics, and that their mother affords them nothing more than a temporary shelter and sustenance in her womb during her pregnancy.

This is a striking example of the strong climate of male chauvinism which dominated the early classical period in ancient Greece, which is very evident in myth and legend.

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Television Watching – A Thief Of Family Time?

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Television Watching is popular throughout the whole world. At the early stage of television in 1931, the chairman of the Radio Corporation of American said “the potential audience of television in its ultimate development may reasonably be expected to be limited only by the population of the earth itself”. The numbers of television worldwide is estimated to stand at 1.5 billion, with many more viewers, love it or hate it; television plays a major i.e. in people’s life.

Television Watching can be a powerful teaching tool. By means of it, we learn about lands and people we may never visit, “we travel” to tropical jungles and polar ice caps, to mountain peaks and ocean depths. We pee into the intriguing worlds of both atom and stars. We watch news as to happen in the other side of the world. We gain insights into politics, history, current events and culture. Television Watching captures the lives of people in both tragedy and triumph.

The time that many people devote to Television Watching is astonishing. Recently, global study showed that, on average; Television Watching per person is about three hours each day. North Americans watch four and a half hours daily. While the Japanese top the list at five hours per day. These hours add up. If we watch four hours daily, by age 60, we will have spent ten years in front of the screen. Yet, none of us would want inscribed on our tombstone “Here lies our beloved friend, who devoted one sixth of his/her life on Television Watching.”

How are Television Viewers affected by a steady diet of Television violence and sex? Critics charge that Television violence causes people to act aggressively and to be less sympathetic towards victims of real-life violence. They also assert that the portrayal of sex promotes promiscuity and undermines rival standards.

Similarly, it has been difficult to prove that violence seen through Television Watching causes crime and antisocial behavior. Many studies do suggest that there is such a link. It is hardly surprising, then that there are opposing points of view. A Canadian psychologist wrote. “The scientific evidence simply does not show that watching violence either produces violence in people or desensitizes them to it.” “However, the American psychological Association Committee on Media and Society said. “There is absolutely no doubt that higher levels of Television Watching of violence are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.”

Increasing number of Television viewers are becoming addicts. Though Television Watching offer much that is worthwhile, heavy Television Watching can cut into family time, hinder reading and academic performance in children and contribute to obesity. According to the Henry J. Kaiser Family Foundation, “Based on the cumulative evidence of studies conducted over several decades, the scientific and public health communities overwhelmingly conclude the viewing violence poses a harmful risk to children.”

The National Institute on Media and the Family puts it this way. “We agree with the American Academy of Pediatrics that there should be ‘NO TELEVISION WATCHING for children ages two and under.’ These children, who are undergoing tremendous brain development, need active play and real people interactions to promote their developmental, physical and social skills”

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Ancient History – Athens

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Archaeologists have found evidence that Athens has been inhabited from at least the fifth millennium BC. The site would have been attractive to early settlers for a number of reasons: its location in the midst of productive agricultural terrain; its closeness to the coast and the natural safe harbour of Piraeus; the existence of defensible high ground, the Acropolis (from akron and polis, or ‘city on the high ground’); and the proximity of a natural source of water on the north-west side of the Acropolis.

Traces of Mycenaean fortifications from the thirteenth century AC can still be seen on the Acropolis, including some foundations belonging to what must have been a palatial structure. The fortifications, known as the ‘Pelasgian’ walls (after the indigenous people believed to have built them before the arrival of the Greeks around 2000 BC), remained in use until the Persian Wars of 490-480 BC. One stretch behind the temple of Athena Nike appears to have been deliberately preserved in the Classical period.

There was a decline of Mycenaean society across the Greek world around the end of the twelfth century BC. Whether this was directly connected with the Trojan War (around 1184 BC), or the so-called Dorian Invasion thought to have taken place soon after this conflict, Athens does not appear to have succumbed to an attack. The Mycenaean royal family of Pylos is said to have taken refuge in Athens after their city’s fall to the Dorians. One of its members, Codros, became king of his adoptive city.

The collapse of Mycenaean civilization left Greece in political, economic and social decline, accompanied by loss of artistic skills, literacy and trade networks. The Mycenaean form of writing, known as Linear B, was completely forgotten, and the Greek alphabet did not emerge until the late eighth century BC as the new form of writing. At this time city states began to emerge throughout the Greek world, governed by oligarchies, or aristocratic councils. Thirteen kings ruled in Athens after Codros, until in 753 BC they were replaced by officials with a ten-year term, known as decennial archons, and in 683 BC by annually appointed eponymous archons.

Conflict between the oligarchs and the lower classes, many of whom had been reduced to slavery, led to a series of reforms that paved the way for the emergence of the world’s first true democracy. Around 620 BC the lawmaker Dracon set up wooden tablets on the Acropolis known as axones. These were inscribed with civil laws and punishments so harsh that the death penalty was prescribed even for minor crimes, giving rise to the term `draconian’ which is still used today. Dracon’s intervention did little to ensure order, prompting representatives of the nobles and lower classes in 594 BC to appoint the statesman and poet Solon as archon.

Solon terminated aristocratic rule, setting up a representational government where participation was determined not by lineage or bloodline, but wealth. He eliminated slavery based on debt, and restituted freedom and land to those who had been enslaved. Solon created a `Council of Four Hundred’ from equal numbers of representatives of the Ionian tribes to which the Athenians claimed to belong, and instituted four classes of citizenry.

Peisistratos, Solon’s younger cousin, became tyrant (tyrannos) of Athens in 545 BC. He ensured the Solonian constitution was respected and governed benevolently. After Peisistratos’ death, however, things took a negative turn and anti-Peisistratid sentiment grew. By 510 BC King Cleomenes of Sparta was asked to assist in deposing Peisistratos’ son Hippias. Hippias sought refuge in Persia at the court of King Darius.

Soon after, the aristocrat Cleisthenes promised to institute further reforms giving a more direct role to citizens in government. His reforms were passed in 508 BC, and democracy was established in Athens. A new `Council of Five Hundred’ (the Boule) replaced the ‘Council of Four Hundred’, with equal representation from the various tribes. Cleisthenes is also credited with instituting the system of ostracism, which ‘voted’ an individual considered dangerous to democracy into exile for ten years.

It is uncertain when the former Mycenaean citadel was transformed into a sacred precinct but by the late eighth century BC a modest temple (or perhaps more than one) stood on the plateau. The oldest and holiest cult image on the Acropolis was the statue of Athena Polias (Protectress of the City), a crude olive-wood figure, so old that Athenians of the Classical period believed it had either fallen from heaven or been made by Cecrops or Erichthonios. This sacred image of Athena was ritually ‘dressed’ every year in a peplos, a sacred robe, as part of the Panathenaic festival.

A temple is thought to have been built around 700 BC to the south of the later, Classical Erechtheion, to house the statue of Athena Polias. The first major building of which there are significant remains on the Acropolis was the so-called ‘Bluebeard Temple’, built in the Archaic period around 560 BC. The ‘Bluebeard Temple’ is thought by some to have stood to the south of the later Erechtheion. Ancient texts mention a mysterious building or precinct contemporary to the ‘Bluebeard Temple’, called the Hecatompedon, or ‘Hundred-footer’. Whatever this structure or place was, it gave its name to the principal room of the Classical Parthenon, perhaps because the later building occupies the same site.

With the expulsion of Hippias a new temple was built on the Acropolis, its foundations still visible to the south of the later Erechtheion. This building, the Archaios Naos, or ‘ancient temple’, is likely to have been deliberately commissioned around 506 BC as a replacement for the ‘Bluebeard Temple’.

The first Persian invasion of 490 BC saw the victory of the Athenians at the battle of Marathon against the forces of King Darius of Persia. The following year the elated Athenians leveled an area on the south side of the Acropolis and began construction of the Old Parthenon. A new gateway to the Acropolis was also commenced, known as the Old Propylaia.

This post-Marathonian building program on the Acropolis came to a violent end in 480 BC when Xerxes, son of King Darius, led a second Persian invasion of Greece. Athens had to be evacuated and Xerxes razed the city and buildings on the Acropolis. Under the command of Themistocles, the Athenians destroyed the Persian fleet in the battle of Salamis. Victory over the Persians was ensured after the battle of Plataea (479 BC), to the northwest of Athens, when a combined Greek army annihilated the Persians.

In the aftermath of the battle of Plataea, a vow was made by the victors never to rebuild the shrines that were destroyed in the war, preserving them instead as memorials for later generations.

Pericles, who was a general and statesman, came to power in Athens around 461 BC. He considered the oath of Plataea to have been fulfilled, as thirty years had elapsed from the Persian invasion, and proceeded to reconstruct the temples on the Acropolis. He gathered together the best architects and artists in the city and plans were drawn up to erect new buildings that would outshine those torn down by the Persians. The Periclean building programme enhanced the lower city with new monuments, such as the Temple of Hephaestus, also known as the Theseion, and the Painted Stoa or Poikile situated near the Agora (marketplace).

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Samsung 40 LCD TV

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Samsung has outdone themselves with the new Samsung 40 LCD TV. This TV is great for any household and makes the viewing experience very enjoyable. Movies can be viewed in high definition, and the sound quality of the speakers is simply amazing. The TV includes a high quality picture which vivid colors and a clear and smooth screen. The Samsung 40 LCD TV has many useful features that make it a must have product.

The picture quality of the Samsung 40 LCD TV is superb. Unlike other TVs, this products screen never cuts out any part of the screen. Such as the bottom line on Sportscenter or on the news. The scenes are always fully shown on the screen and you never have to worry about the screen being cut off. This HDTV possesses excellence in high definition quality. You will never want to watch a sporting event without it again. The colors are so realistic and vivid that it seems as if you can reach out and become part of the scene. The picture is free of blurs due to a 100hz motion plus which speeds up response time. The Samsung 40 LCD TV also has a dynamic contrast ration of 30,000:1. The scenes appear brighter and even darker scenes become easier to view. This hdtv also features cold cathode fluorescent lamp back lights which increase brightness levels and make colors appear more vivid than you ever thought possible.

The sound system of the Samsung 40 LCD TV is simply amazing. The product already has TruSurround speakers built in its frame. The TruSurround speakers are of such high quality that they provide an illusion of surround sound. Therefore you don’t have to waste money going out and buying surround sound because this product already provides you with it. The audio of the scenes on the television is great and dialogue is crisp and easy to understand. Movies become even more real with these speakers, and music sounds incredible.

The Samsung 40 LCD TV also includes a great feature that allows you to plugin your computer. Therefore this product can function as your computer monitor. You can play music, movies, and view pictures that are stored in your computer, on the Samsung 40 LCD TV. This also allows you to play video games on the television. The ability to play video games on a high definition television greatly increases the gaming experience as the scenes appear incredibly real. There are four HDMI plugins in this product which allows you to connect multiple media devices at once such as mp3s, cameras, satellite receivers, and DVD players. The 178 degree viewing angle makes the Samsung 40 LCD TV easily visible to anyone viewing it.

This product is clearly a must have TV. The Samsung 40 LCD TV has many features including high quality picture and great sounding speakers. The fact that it can function as a computer monitor is simply awesome because it allows you to hear your favorite music and view your favorite pictures on an HDTV.

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