Monthly Archives: May 2017

Delivering Highly Successful Online Video and Viral Campaigns

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There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

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5 Uses For Records

Mental Health Software: What Makes an Excellent Software?

Caring for someone who has a mental disability or disorder is never easy. It is your duty as a clinician to ensure that all patient files are managed and stored properly so you and the staff can track patient cases appropriately. Proper management of patient files results to an improved mental health care facility.

A lot of mental health care centers are now making use of software to help improve workflow in the office. If you’re looking for an excellent software that will help you and your staff manage patient files more efficiently, there are some qualities you need to look for.
Lessons Learned from Years with Health

Resources – Getting Started & Next Steps

Most of the best mental health records software feature an online appointment scheduler that eliminates the need for any forms to be filled up. These tasks are very easy to accomplish and can be completed in a few minutes, making it more convenient for both the patient and your employee.

In every clinic, there are so many things that need to be done accordingly. However, reminders are sometimes forgotten when sticky notes and notices get lost or an employee fails to read the memos.

A reliable mental health records software eliminates physical notes and memos. The software integrates reminders about patients and also the things that your employees need to do.

Payments are a very important for your clinic’s file management. A mental health records software should not just store but also process monetary transactions made through the center. This is not just an aspect that will protect your clinic’s interests. In fact, you are also protecting your patients in such a way that you can always provide them with another copy of their billing statements in case they lose their copies.

An excellent mental health records software should also allow for storing of treatment plans that you and the other doctors have come up with for different patients.

Documents aren’t always easy to store and manage, especially when it’s the file of a patient who has not visited the center for quite some time. With a dependable mental health records software, you can easily store all information and data about a patient and these will be available whenever you need them through the patient tracking feature.

Prescribing medication for mental health patients is made easier if you have a reliable software on hand. Instead of handwritten notes which could get lost along the way, you can send in e-prescriptions to pharmacies whenever the need arises.

Other documents can also be managed through your software such as employee information and administrative files.

There are numerous other things a mental health records software can benefit your clinic with but the main reason that should drive you to get one is the fact that it will make workflow be more efficient, giving you and your staff more time to focus on treating your patients and helping them recover.

Lessons Learned from Years with Experts

The Day of a CEO, Mark Hurd CEOs look like they have accomplished everything in life. With a great pay and excellent benefits, what is there not to love about being one. However, what most individuals don’t realize is how much time and energy a CEO devotes for the success of his company. Some just like the idea of being in the most top position of power. However, it is worth noting that chief executive officers hold a lot of responsibility. They are the executive officers that investors turn to for answers and that the entire employee base trust to promote the culture and vision of the organization. With such a broad scope of responsibilities, it is obvious that the day of a CEO is a busy one and all days are not the same. Drawing attention to the work of Julie Bort from Business Insider who spent a day shadowing Oracle Corporation CEO at its OpenWorld jamboree in San Francisco, we get a rare close-up of the tough work a CEO does to run a multi-billion tech company.
How I Became An Expert on Companies
Mark Hurd, 59 is the CEO of Oracle Corporation, one of the leading multinational computer technology corporations in the world. He joined the company in 2010.
A Brief Rundown of Executives
For many top business executives, time, is a valuable asset. They always want to ensure that they remain very productive by protecting their peak hours all the time. Many CEOs wake up extremely early. Mark Hurd is always up at about 4:30 in the morning. He has a busy day ahead, and so there is no time to sleep. Like any other CEO, Mark Hurd spent a majority of his day meeting with business partners, industry analysts, customers, journalists, and other high-level executives within the organization. In the case of an active project or ongoing pitch, his schedules may be busier than it would normally. Hurd met different people either in face-to-face meetings or in small groups explaining the company’s plans and strategy, answering their questions, solving problems, and issuing reassurances. This was done at a surprisingly exhausting speed. Someone had established the shortest routes between each room where Hurd was scheduled to speak. Such routes involved, cutting through a back kitchen or dashing through secret passages. Julie Bort took the 20 minutes of downtime in the afternoon schedule to actually interview Hurd and the interview mainly concentrated on how he restored the sales force to sell cloud computing with the “Class Of” program. Surprisingly, CEOs are not given any time to eat or take bio breaks. Hurd literally ran out immediately the meeting was over to get to the next one and had not eaten anything all day. Immediately he was done with the interview, Mark Hurd ran to another event; a meeting with the Oracle’s Global business Unit customers. Although the roundtable ended at nearly seven p.m.; Hurd went on to more meetings that night mostly to prepare for his next day’s schedule. Although OpenWorld is the biggest annual Oracle conference, this was a typical day for him.